Fullstack designer with a focus on bridging the gap between technology, human behaviour, and business outcomes.
previous clients / employers
selected projects (happy to walk through detailed work samples live on a call)
UI/UX Design
Asia Miles / Cathay Pacific
The Challenge
Use Asia Miles' program overhaul as an opportunity to make digital the primary way to redeem flights — instead of their hotline.
My Role
Lead UI/UX Designer
Research & Design Thinking
Pfizer
The Challenge
Use digital stategies and experiences to build stronger relationships with healthcare providers in Asia.
My Role
Lead Researcher & Design Thinking Facilitator
Design Library & Workflow
Chubb
The Challenge
Turn CRM into a growth engine — a system that builds real relationships and revenue, not just a channel that sends emails.
My Role
Design Lead & Strategist
CRM Experience
DFS
The Challenge
Build a single customer view across DFS’s global loyalty base of 4 million members to power meaningful personal shopping experiences.
My Role
Product Owner & Experience Designer
UI/UX Architecture & Design Systems
Cualia
The Challenge
Design an experience that simplifies complex lab validation workflows while giving Cualia a scalable product foundation.
My Role
Chief UX Architect
MVP Strategy
Stealth Carbon Credit Platform
The Challenge
Build a digital platform that makes carbon markets transparent, fair, and usable for everyone.
My Role
Lead Product Designer & Strategist
Selling Design
IBM iX
The Challenge
Build IBM’s design presence in Hong Kong from zero — defining the service line, proving value to the market, and shifting IBM’s image from a tech vendor to a strategic design partner.
My Role
Core Team Member
Workflow Design
AIA
The Challenge
Reinvent HR across 17 APAC markets by collapsing legacy structures, moving to Workday, and creating a self-service model (via ServiceNow) for employees and HR teams.
My Role
Workstream Owner (ServiceNow)
Product Strategy & Design
Li & Fung (Collabor8)
The Challenge
Cut apparel supply chain's design-to-shelf timeline from months to weeks through a digital collaboration platform.
My Role
Product Manager
Service Design
Li & Fung (Unifi3d)
The Challenge
Transform Li & Fung’s 80-person 3D design team into a scalable product that could connect retailers and designers, accelerate design timelines, and create new revenue streams.
My Role
Product Lead
Concept Design
Make the Dot
The Challenge
Cut the time it takes to move from fashion concept to collection sign-off from 6 weeks to 6 days.
My Role
Product Lead & Concept Designer
ERP Design & Build
Hero Design Group
The Challenge
Build the digital and experience backbone for an interior design firm to scale from 20 projects a month to 100 — without growing headcount linearly.
My Role
Head of Digital Experience
Campaign Design
Chubb
The Challenge
Reposition life insurance in Hong Kong by breaking cultural taboos and sparking a real public conversation.
My Role
Lead Strategist
Point-of-Sale Design
JBL
The Challenge
Tell the brand story, showcase the product line, and drive sales at third-party retail stores.
My Role
Student Consultant
Value Proposition Design
Harman Kardon
The Challenge
Turn a shelved concept into a market-viable product for Harman Kardon’s home audio line.
My Role
Product Manager (Intern)
Design Agency
Brainsquad (own venture)
The Challenge
Build a scalable design practice that could deliver senior-level UX and product design to startups, while also assembling a team and operating model that kept quality consistent as we grew.
My Role
Business Owner
Game Design
Lemonayd (own venture)
The Challenge
Training games that teach business and communication skills through role-play and immersive learning.
