Tell the brand story, showcase the product line, and drive sales at third-party retail stores
JBL wanted a retail experience converted at the last mile and brought the brand story to life.
I created a display system for their Bluetooth speakers, designed to ship globally and flex across store types.
The concept centred on the JBL Pulse’s signature lights, extending that motif into the display itself — including a holographic unit for the flagship setup.
Every element was vetted for cost and technical feasibility across noisy, space-constrained retail environments.
We pitched the final designs to JBL’s senior leadership as a scalable, high-impact system to boost in-store conversion.
