Turn a shelved concept into a market-viable product for Harman Kardon’s home audio line.
Harman’s design lab had sketched a holographic speaker concept but never developed it into a full product path.
Over three months, I took the idea from sketch to strategy — shaping the concept, prototyping with industrial designers, and running supplier discussions to validate components and costs.
I built the business case: a bill of materials, pricing strategy informed by user testing, and market distribution model projected to deliver a 40% margin at launch.
To ensure credibility, we ran blind sound tests against competing products at the same price point, benchmarking both acoustic quality and customer appeal.
The final package — product prototype, financials, and go-to-market plan — was presented to Harman’s global distributors, turning a “cool idea” into a production-ready opportunity.
