Design an architecture that could simplify complex lab validation workflows while giving Cualia a scalable product foundation.
Cualia’s SaaS app had to support dense medical protocols — data entry, analysis, charting, and exports — without overwhelming users.
I was brought in as chief UX architect to create a system that mapped user goals into a scalable journey, while also guiding backend re-architecture.
Together with the technical team, we built a design system that turned backlog requirements into developer-ready screens, speeding delivery without losing usability.
My role expanded to the business layer, shaping pricing, subscriptions, and a value proposition that made sense for customers as the product matured.
A message from the CEO: "Within seconds of her presentation, our team realized that a 6-month blocker had been dissolved. Today I am proud to say our product is elegant, intuitive, functional, and gorgeous."
role
UX Architect
industry
SaaS for Medical Lab Diagnostics
skills
UX architecture, Product strategy, Design systems, SaaS pricing and models, Collaboration with technical teams
