LFX's Unifi3d (a Fung Group venture)

The challenge:

Turn Li & Fung’s 80-person 3D design team into a scalable product that could connect retailers and designers, accelerate design timelines, and create new revenue streams.

With LFX spun out as Li & Fung’s venture studio, we looked beyond PLM tools to ask how digital could reshape apparel design and development.

One answer was Unifi3d: a platform that connected major US retailers directly to our 3D design team, turning an internal capability into a market-facing service.

We shipped an MVP in three months, enabling client requests to flow directly into the system, and launched publicly within six.

The product didn’t just streamline service delivery; it opened the door to experiments in rendering automation, AI-assisted design, and real-time trend insights — showing retailers a glimpse of the future design workflow.

Unifi3d marked a step change in how Li & Fung could commercialize its digital assets, positioning the company not just as a supply chain manager, but as a partner in the creative front end of fashion.

role

Product Lead

industry

Apparel Design & Development

skills

Product strategy, Venture incubation, Experience design, Platform design, Apparel innovation, Emerging tech

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