JBL Point of Sale Strategy
Tell the brand story, showcase the product line, and drive sales at third-party retail stores
role
Student Consultant
industry
Consumer Electronics
skills
Product storytelling, Visual merchandising, Retail experience design, Point-of-sale design, Prototyping, Marketing strategy, Packaging and logistics planning, Brand expression
JBL wanted a retail presence that did more than just display speakers — it needed to convert at the last mile and bring the brand story to life.
I developed a modular point-of-sale system for their Bluetooth speaker line (Flip, Charge, Pulse), with small, medium, and large formats designed to ship globally and flex across store types.
The concept centred around the Pulse’s signature lights, extending that motif into the display itself — including a holographic unit for the flagship setup.
Every element was vetted for cost, technical feasibility, and impact across noisy, space-constrained retail environments.
The final designs were pitched to JBL’s senior leadership as a scalable, high-impact system to boost in-store conversion and unify brand presence worldwide.
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